Would you like to know how to create awareness to your personal or business brand?
Have you ever thought about what emotions,images or adjectives around your brand or what people say when they think of you? Are you top of mind to those individuals that desperately need your help?
The adjectives, images, or emotions around our brand are known as brand attributes.
What descriptive words come to mind when you think about your business and its offerings? How would you like to be perceived? How do you want others to see you?
Based on how others perceive you and what emotions are attached to your image brand, this will determined how you are referred too and talked about.
For example, if you occupy a space in the customer’s mind as negative, unavailable, unapproachable, and just not a good source to do business with, yes they will talk about you but in a BAD way. This is not something you want, especially if you are looking to make money and build relationships.
In order to get people to talk about you in a good way, and create awareness: here are a few action steps you can take:
Create the exact feel, emotions and image around your brand, that will resonate with your ideal clients.
Be consistent in everything you do with your brand. For example, you make sure your brand comes across consistently in your website, your communications, your logo, your direct mailings etc.
Make sure it is known what you do, and how you do it, and that you are the BEST that does what you do. In other words, make sure you are answering the questions for the curious consumer. A. What’s in it for me? B. What does your product or service do for me? Why should I believe in you?
When you create an experience or a certain feeling for those that work with you, visit your blog, call your office, or just referred to you, I promise you will be talked about in a good way. Guaranteed!
So leap into action, and get to work on the desired adjectives and emotions you would like to have surrounding your BRAND and see how much FREE publicity, referrals, and new clients come into your path.